Post by sakib1555 on Nov 25, 2023 20:49:31 GMT -8
The idea was to avoid “simply” listing the approaches and methods for generating B2B leads. We have concentrated here on the working methods that can be used to generate leads, focusing on the 15 strategies that we consider essential and on examples of how to apply them on a small, medium and large scale. For each lead generation strategy , we give you our tips on how to test, exploit and scale them. #1 Work on your offersegmentation Instead of having a generic and somewhat vague value proposition, it is better to segment your traffic sources and make an offer that cannot be refused. The idea behind this advice is that you can optimize all you want in marketing, but nothing has as much impact as a great offer. A great offer is one that adapts perfectly to the target audience: an effective strategy for this is to create different offers for the different phases of the purchasing process. For example, there is almost always a “Contact Us” button on a website. But not all potential clients are willing to take this step and prefer to continue investigating on their own. A person at the top of the sales funnel is potentially more interested in an informative document like a guide or e-book, while a prospect ready to buy is more interested in a free trial or demo. To try: You don't have to choose directly, you can create offers for each stage of the sales cycle and include a primary CTA and a secondary CTA for these offers. To exploit: targeting then allows you to refine your offer to where most of your traffic sees it. Prioritize the page that generates the most of your SEO traffic. If the majority of your queries come from your LinkedIn profile, that's where you need to work on your offer.
To expand: we can take the example of SEMrush, which is one of the leading lead generation tools on the market. SEMrush offers a wide range of SEO tools: technical audit, keyword analysis, backlink analysis, competitive analysis, local SEO, etc. To generate leads effectively, they have created an entire funnel for each tool, and each tool corresponds to a very specific purchase intention. In our example, they offer a WhatsApp Number List free technical audit with a list of tasks to optimize your site. #2 Build a presence in communities forums If we delve deeper into the idea of properly segmenting your targets, this also applies to your online presence. Build your presence in well-selected communities that you have real interaction with. The idea is not to join as many groups as possible just to post a link and cross your fingers (the “spray and pray” technique). Before you post anything, you need to have made a few friends, who will interact with your post, ask you questions, review it, etc. The objective is to create human relationships, even if it is in a virtual network. There are several online communities: Forums : Slack communities (generally under thirty, middle management), Discord (younger people, or more development-oriented in general), or “old-fashioned” forums like growthhacking.fr for example . Facebook Groups – Some are extremely active and relevant, but these are a little rarer. In general, the average age is higher. Reddit – Reddit is a job in itself and it is difficult. To test : Start by testing a community.
Choose just one and answer at least one question per week. Continue providing value for 2 or 3 months, and try to be present in all conversations where you can provide value. The goal is to increase your credibility on your chosen topics. Be careful, it requires a lot of rigor and a lot of time, so you better enjoy it. Exploit – Exploitation is using these communities to extract information about your potential customers. You can join other relatively nearby communities. Try to find members you know from other communities and start engaging in more conversations. Focus on your specialty, but don't hesitate to ask questions off-camera to benefit from the expertise of others. To scale while remaining relevant, there are social listening tools like Syften , which allows you to monitor the use of certain keywords in all these communities (Slack, Reddit, Discord, etc.) and thus see everything that is said about your product. . The advantage is that you can intervene in all phases of the purchasing cycle: respond immediately when someone mentions your product and boost articles or posts that talk about it. But it also hunts for leads by tracking the technical terms used by your clients to generate new leads. Syften offers a starter plan of €19.99 per month for tracking 3 keywords, which you can try for free. #3 Build an organic presence on Google seo SEO is not (at all) a time-consuming, long-term issue, or any of that nonsense that incompetent agencies trot out to justify their abusive prices and clauses.