Post by simranratry20244 on Feb 11, 2024 21:37:32 GMT -8
Business intelligence in general, and more specifically Big Data and large volume data analysis tools, have radically transformed everyday life. And not only that of the strictly business world, but also that of all areas and facets of life in which, in one way or another and more or less directly, the data and the management of the information that they provide play some kind of role. of paper.
Transformations that, in general, are well understood and received by the agents involved, and by the parties interested in the advantages they bring to their respective areas of action. However, as happens with all Colombia Telemarketing Data radical innovations, business intelligence is also surrounded by a certain aura of mystery that encourages the emergence of all kinds of myths and legends, some justified but, as we will see, taken to an extreme far removed from reality. reality.
Business intelligence: from Big Data to Big Brother. One of the most widespread myths that generates a greater aversion towards Big Data and everything related to business intelligence by some sectors of the population concerns privacy and the protection of people's privacy. A concern that, of course, has certain foundations but that sometimes takes on absolutely disproportionate dimensions.
More than half a century ago, George Orwell shook the world with the idea of Big Brother , the Big Brother he talked about in the novel 1984 , an omnipresent eye capable of controlling even the smallest movement of the population. Something that in certain cases has been attempted to be related to Big Data and the personal data that is housed in the data warehouses of companies, organizations and institutions to be used for the most diverse purposes.
As we said, this assumption has some basis: the risks of violation of people's privacy and fraudulent use of individuals' personal data are real, although limited by current legislation and corporate responsibility codes that limit the use of personal data and information. Thus , Big Data is not a current formulation of the figure of Big Brother , and any exaggeration in this sense is part of the myths and legends that are frequently articulated around business intelligence.
On the contrary, as we have commented on previous occasions, Big Data and analytical tools make it possible to significantly improve the levels of public and private security , allowing transactions carried out in the digital sphere, for example, to be increasingly more secure, or facilitating the detection of vulnerabilities in security systems, offering, at the same time, the appropriate solutions to solve them.
Today there are tools on the market such as InfoSphere BigInsights , an IBM solution that allows companies to manage, analyze and implement big data in a cost-effective way. Leaving aside this question, which is to a certain extent anecdotal, other myths related to business intelligence have a greater impact in the field of business intelligence, especially regarding its possibilities, limits and potentialities . To know them in detail, and have the necessary information to successfully and fully understand any project related to business intelligence, the guide The 15 Big Data Myths is very useful , a completely free ebook available in the section training resources of this blog.