Post by account_disabled on Feb 24, 2024 20:26:38 GMT -8
Imagine that we are ten years in the future, it is very likely that instead of reading this article you would be watching it. Video content is the future. That is just one of the reasons why businesses should communicate their social commitment through audiovisual formats, making CSR videos. The importance of videos If images are worth a thousand words, imagine how much videos are worth. Videos help demonstrate, teach, educate, seduce, conquer, persuade and make potential consumers fall in love. Do you need more reasons to make CSR videos ? Benefits of making CSR videos Benefits of making CSR videos The videos: Conversions and sales increase. They show a great return on investment. They build trust. They create a unique emotional connection. They make the audience feel more involved with your content. They are fun and informative. They keep your audience interested. They improve engagement. They contribute to SEO. They increase information retention. Furthermore, according to Ani Moto, millennials do not want to read, they prefer to watch videos on YouTube or Facebook. 60% of millennials prefer to watch a video than read a newsletter. 80% of millennials find video useful during initial purchase research. ⅔ of millennials lose interest in a video if it's too promotional. According to Cisco, it would take a person more than 5 million years to see the amount of video that would be available each month in 2021. Every second, one million minutes of video content will be created by 2021. Globally, video traffic will be 82 percent of all consumer internet traffic by 2021, up from 73 percent i6. Does making CSR videos get results? 83% of companies say video provides a good return on investment. Even though video production is still not the easy or cheap task, it is worth it.
Plus, online video editing and creation tools are Phone Number List constantly improving and becoming more affordable. You can even use your cell phone to make pretty cool CSR videos. Your videos don't have to be perfect. It's the content and the story that matters. There is no excuse not to start making CSR videos . For companies of all sizes and any industry, corporate social responsibility has become an important strategy to implement. Effective CSR can have a positive impact on employees, customers and society at large. CSR leaders are discovering that videos can be the perfect tool to communicate their social responsibility successes. Does making CSR videos get results? Making a video is no longer a task for experts. With a little creativity you can create an acceptable one with just your cell phone and an editing tool. If you didn't know, YouTube is the 2nd most used search engine, behind Google, and Google gives a lot of importance to videos in the results on the first page. Do you lack reasons to make CSR videos? Read this. Tweet this sentence. These are more than enough reasons to make CSR videos, don't you think? Brands that know how to make CSR videos Heineken made a very good video for the Dance More, Drink Slow public safety campaign. The campaign encourages harm reduction behaviors around alcohol consumption. Or the video that Heineken made in Mexico Another great Heineken campaign was Worlds Apart . The brand asked the question if two strangers with opposing points of view can prove that there is more that unites us than divides us. You will love the answer in the form of a 4-minute video.
Within the maelstrom of news of a political, economic and other nature, there is somewhat marginal information about, for my taste, an important event on sustainability that took place last December 12 in the city of Paris in France. I am referring specifically to the so-called 'One Planet Summit'. According to its organizers, it was described as the sister summit of the Paris Agreements that brought together more than 50 international leaders in the French capital, to attract funds and seek solutions aimed at an energy transition designed from the economy. This same city has the same objective as 2015 established in the Paris Agreement: to counteract global warming, which sought and continues to seek to curb greenhouse gas emissions. On this occasion, the summit brought together more than 50 world leaders who raised climate change from public and private finances, and the commitment to sustainable economic projects. Under the affirmation that “there is no planet B”, the summit organized between France, the United Nations and the World Bank focused on three objectives: “taking tangible and collective action (called ClimActs), innovating in systems and sharing support between countries affected by climate change,” according to the event's manifesto. The debate took place in four round tables that brought together politicians with scientific researchers, NGOs and international media personalities, who demand to abandon fossil energies and think about the victims who suffer the consequences of global warming. The purpose is to shift the weight of finances to climate action, turn the economy green in favor of a lasting economy, accelerate local and regional action, and reinforce public policies for an energy transition, seeking to translate this into specific proposals. . It is important to highlight what French President Emmanuel Macron said at the opening of the event last Tuesday, December 12; claiming to make “a great planet again”, in reference to the motto “Make America Great Again” of his American counterpart who abandoned the Paris Accords this year. The North American representation will, however, be provided by businessmen and scientists.
Plus, online video editing and creation tools are Phone Number List constantly improving and becoming more affordable. You can even use your cell phone to make pretty cool CSR videos. Your videos don't have to be perfect. It's the content and the story that matters. There is no excuse not to start making CSR videos . For companies of all sizes and any industry, corporate social responsibility has become an important strategy to implement. Effective CSR can have a positive impact on employees, customers and society at large. CSR leaders are discovering that videos can be the perfect tool to communicate their social responsibility successes. Does making CSR videos get results? Making a video is no longer a task for experts. With a little creativity you can create an acceptable one with just your cell phone and an editing tool. If you didn't know, YouTube is the 2nd most used search engine, behind Google, and Google gives a lot of importance to videos in the results on the first page. Do you lack reasons to make CSR videos? Read this. Tweet this sentence. These are more than enough reasons to make CSR videos, don't you think? Brands that know how to make CSR videos Heineken made a very good video for the Dance More, Drink Slow public safety campaign. The campaign encourages harm reduction behaviors around alcohol consumption. Or the video that Heineken made in Mexico Another great Heineken campaign was Worlds Apart . The brand asked the question if two strangers with opposing points of view can prove that there is more that unites us than divides us. You will love the answer in the form of a 4-minute video.
Within the maelstrom of news of a political, economic and other nature, there is somewhat marginal information about, for my taste, an important event on sustainability that took place last December 12 in the city of Paris in France. I am referring specifically to the so-called 'One Planet Summit'. According to its organizers, it was described as the sister summit of the Paris Agreements that brought together more than 50 international leaders in the French capital, to attract funds and seek solutions aimed at an energy transition designed from the economy. This same city has the same objective as 2015 established in the Paris Agreement: to counteract global warming, which sought and continues to seek to curb greenhouse gas emissions. On this occasion, the summit brought together more than 50 world leaders who raised climate change from public and private finances, and the commitment to sustainable economic projects. Under the affirmation that “there is no planet B”, the summit organized between France, the United Nations and the World Bank focused on three objectives: “taking tangible and collective action (called ClimActs), innovating in systems and sharing support between countries affected by climate change,” according to the event's manifesto. The debate took place in four round tables that brought together politicians with scientific researchers, NGOs and international media personalities, who demand to abandon fossil energies and think about the victims who suffer the consequences of global warming. The purpose is to shift the weight of finances to climate action, turn the economy green in favor of a lasting economy, accelerate local and regional action, and reinforce public policies for an energy transition, seeking to translate this into specific proposals. . It is important to highlight what French President Emmanuel Macron said at the opening of the event last Tuesday, December 12; claiming to make “a great planet again”, in reference to the motto “Make America Great Again” of his American counterpart who abandoned the Paris Accords this year. The North American representation will, however, be provided by businessmen and scientists.