Post by account_disabled on Feb 26, 2024 20:20:42 GMT -8
this social network… and not fail in the attempt
What brands should do on TikTok: how to adapt to the rise of this social network... and not fail in the attempt
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The birth of a digital platform like Tiktok always represents an initial challenge for marketers, and it is not easy to venture and launch right off the bat into any medium to advertise our brand, because we always run the risk of failure after a great success. investment by the company. The first question that should arise is: should I or can I enter? Does it work for me? How does my brand adapt to this new space?
If we stop to think about each social network, we see that they all have their own shape: they are a world that gives us a space for something special, an opportunity to do something new , and a place where everyone wants to be: without a doubt their differences They represent the key to your success and therefore the success of our brand in the medium that we think is ideal to communicate. Do you know how to boost your brand on TikTok?
Brands on TikTok: sharing with creativity and intelligence in such a special audience
TikTok is a short video platform that is booming and has much greater advertising potential than other streaming applications, thanks to a user base that exceeds 500 million active users and with an impressive dedication time in which they remain. approximately 52 minutes in the application each day which is very interesting for digital marketing.
If you still don't know this network you may, perhaps, be missing a good me Mexico Mobile Number List dium to transmit and connect with your target. And if you have already tried it, you can encourage yourself to analyze all the opportunities that its platform offers, to enhance the account, increase the followers who interact with you, not leave or remain there without knowing how to be.
How to see the trending topics on TikTok: the teenage app continues to grow
Knowing the social phenomenon, the question would be…
Is TikTok the place for me?
Discovering TikTok as they describe themselves as “ the leading destination for short-form mobile videos… a hub for creative expression through videos that create an experience of authenticity, inspiration and joy” we can visualize our brand entering this space where all the young people are currently.
Videos on the screen of each of the mobile phones of generation Z , being shared over and over again and managing to connect with them, is an idea that may seem easy due to its format similar to the extinct Vine , and the well-known Snapchat and Instagram Stories , but the complexity arises in adapting to what tiktokers are looking for and trying to understand why they are here and not in the previous ones mentioned or in any other.
First of all, we must identify its quite different essence, which is based on the principle of using music to give life to a story. We are talking about something that definitely became key to the success of TikTok: music more public exposure and only among young people . For them this is an authentic, creative space, where they can give free rein to their imagination and express themselves freely, without so many older users who can judge or react negatively to the clips, which makes it their social place par excellence.
Additionally , TikTok connects them with what they like without even searching for it. Developed by the Chinese company Bytedance , it uses artificial intelligence to generate personalized feeds according to what its users are consuming, connecting them with what they like, in a way that can be very attractive for us to develop any marketing strategy for this. segment of people.
Now creating videos, stories, messages and making them succeed among this new generation raised in the digital age, who were practically born with a device in their hands, is an arduous task and requires effort and attention to what they want today, knowing that perhaps they already Tomorrow everything will change.
But it is always worth a try for brands because it is a relatively new platform with an immense growth process, and it is now when there is a lot to do, allowing us to innovate and evolve with them.
Bytedance, owner of TikTok, surpasses Uber and is already the most valuable startup in the world
Tips for creating Brand content on TikTok:
1- Video Content:
The first thing to think about is its motto “real people, real videos”: understanding the power of the video content that can then be combined with the native effects of the App, always using little text and fewer emojis that are much more typical of Instagram . The campaigns you launch and the news you have adapted to this medium, converted into a story model focused on a short video with the effects that should be used on TikTok .
2- App formats
Respect the only format of the platform: videos must be mounted vertically. If we want another format, there are already platforms like YouTube or Facebook where you can post horizontal videos.
3- Organic Content
Promote the growth of the brand in organic content: who I am, what I am doing in general, what I am doing in real time (sometimes this can become more important than what you do as a company), show the brand inside, its essence. These guys don't want to see the faces of posed models but rather the people who live the brand, its deep history and the people who build it.
4- Innovations and labels
Betting on resources such as trend tags and challenges, not very difficult or elaborate that involve long interactions by other users, the complexity of a challenge can make it boring and take away from the immediateness that they are looking for in this space.
What brands should do on TikTok: how to adapt to the rise of this social network... and not fail in the attempt
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
The birth of a digital platform like Tiktok always represents an initial challenge for marketers, and it is not easy to venture and launch right off the bat into any medium to advertise our brand, because we always run the risk of failure after a great success. investment by the company. The first question that should arise is: should I or can I enter? Does it work for me? How does my brand adapt to this new space?
If we stop to think about each social network, we see that they all have their own shape: they are a world that gives us a space for something special, an opportunity to do something new , and a place where everyone wants to be: without a doubt their differences They represent the key to your success and therefore the success of our brand in the medium that we think is ideal to communicate. Do you know how to boost your brand on TikTok?
Brands on TikTok: sharing with creativity and intelligence in such a special audience
TikTok is a short video platform that is booming and has much greater advertising potential than other streaming applications, thanks to a user base that exceeds 500 million active users and with an impressive dedication time in which they remain. approximately 52 minutes in the application each day which is very interesting for digital marketing.
If you still don't know this network you may, perhaps, be missing a good me Mexico Mobile Number List dium to transmit and connect with your target. And if you have already tried it, you can encourage yourself to analyze all the opportunities that its platform offers, to enhance the account, increase the followers who interact with you, not leave or remain there without knowing how to be.
How to see the trending topics on TikTok: the teenage app continues to grow
Knowing the social phenomenon, the question would be…
Is TikTok the place for me?
Discovering TikTok as they describe themselves as “ the leading destination for short-form mobile videos… a hub for creative expression through videos that create an experience of authenticity, inspiration and joy” we can visualize our brand entering this space where all the young people are currently.
Videos on the screen of each of the mobile phones of generation Z , being shared over and over again and managing to connect with them, is an idea that may seem easy due to its format similar to the extinct Vine , and the well-known Snapchat and Instagram Stories , but the complexity arises in adapting to what tiktokers are looking for and trying to understand why they are here and not in the previous ones mentioned or in any other.
First of all, we must identify its quite different essence, which is based on the principle of using music to give life to a story. We are talking about something that definitely became key to the success of TikTok: music more public exposure and only among young people . For them this is an authentic, creative space, where they can give free rein to their imagination and express themselves freely, without so many older users who can judge or react negatively to the clips, which makes it their social place par excellence.
Additionally , TikTok connects them with what they like without even searching for it. Developed by the Chinese company Bytedance , it uses artificial intelligence to generate personalized feeds according to what its users are consuming, connecting them with what they like, in a way that can be very attractive for us to develop any marketing strategy for this. segment of people.
Now creating videos, stories, messages and making them succeed among this new generation raised in the digital age, who were practically born with a device in their hands, is an arduous task and requires effort and attention to what they want today, knowing that perhaps they already Tomorrow everything will change.
But it is always worth a try for brands because it is a relatively new platform with an immense growth process, and it is now when there is a lot to do, allowing us to innovate and evolve with them.
Bytedance, owner of TikTok, surpasses Uber and is already the most valuable startup in the world
Tips for creating Brand content on TikTok:
1- Video Content:
The first thing to think about is its motto “real people, real videos”: understanding the power of the video content that can then be combined with the native effects of the App, always using little text and fewer emojis that are much more typical of Instagram . The campaigns you launch and the news you have adapted to this medium, converted into a story model focused on a short video with the effects that should be used on TikTok .
2- App formats
Respect the only format of the platform: videos must be mounted vertically. If we want another format, there are already platforms like YouTube or Facebook where you can post horizontal videos.
3- Organic Content
Promote the growth of the brand in organic content: who I am, what I am doing in general, what I am doing in real time (sometimes this can become more important than what you do as a company), show the brand inside, its essence. These guys don't want to see the faces of posed models but rather the people who live the brand, its deep history and the people who build it.
4- Innovations and labels
Betting on resources such as trend tags and challenges, not very difficult or elaborate that involve long interactions by other users, the complexity of a challenge can make it boring and take away from the immediateness that they are looking for in this space.