Post by account_disabled on Mar 4, 2024 2:30:02 GMT -8
Once the automated rules have been set, they are inserted into the Collective Operations -> Automated Rules section from where it is possible to activate or deactivate each rule as well as check the logs to monitor that the execution of the various rules is correct. Rule 1 – schedule ads for special offers Let's imagine that we want to launch a special offer to promote for our campaign and that the offer will be active for a limited period of time . We should remember to prepare the offer, create the advert and activate it only when the offer actually starts.
(what if it was at night? or while we are on holiday?). More Greece Telegram Number Data simply we can prepare our ad, insert a specific label to recognize it and set a rule on when to activate it and when to deactivate it. [message type=”info”]Activate ads when -> Labels = Offer -> Frequency = Day and Time[/message] Automated Rule Bid Ads Rule 2 – pause Ad Groups that don't convert and impact spending In a campaign there may be Ad Groups that perform poorly compared to the campaign objectives. Based on specific KPIs we can automatically stop ad groups that consume budget but don't convert. [message type=”info”]Pause the GDAs -> Cost > x € AND Conversions < 1 -> Frequency = Once a week[/message] [message type=”warning”]Remember to check the various GDAs every time they are paused in order to optimize the ad group and reactivate it[/message] Stop GDA Automated Rule Rule.
Pause Keywords that aren't performing well As with GDA, performance analysis must also be carried out on individual keywords but in this case, rather than conversions, we could use some metrics imported from Analytics (if our accounts are connected) to understand which keywords are working well and which less . Based on our site's averages (bounce rate, average session duration and page views) we can set parameters to stop those keywords that perform poorly. [message type=”info”]Pause Keywords -> Bounce Rate > x AND Average Duration< x AND Pages per Session < x -> Frequency = Daily[/message] [message type=”warning”] When a kW is paused, perform a more in-depth analysis by comparing the kW with search terms to optimize match and negative keywords and reactivate the keyword[/message] Rule KW words poor performance In addition to these 3 suggestions with automated rules you can easily manage some of the activities that you do manually today; the limit is your imagination.
(what if it was at night? or while we are on holiday?). More Greece Telegram Number Data simply we can prepare our ad, insert a specific label to recognize it and set a rule on when to activate it and when to deactivate it. [message type=”info”]Activate ads when -> Labels = Offer -> Frequency = Day and Time[/message] Automated Rule Bid Ads Rule 2 – pause Ad Groups that don't convert and impact spending In a campaign there may be Ad Groups that perform poorly compared to the campaign objectives. Based on specific KPIs we can automatically stop ad groups that consume budget but don't convert. [message type=”info”]Pause the GDAs -> Cost > x € AND Conversions < 1 -> Frequency = Once a week[/message] [message type=”warning”]Remember to check the various GDAs every time they are paused in order to optimize the ad group and reactivate it[/message] Stop GDA Automated Rule Rule.
Pause Keywords that aren't performing well As with GDA, performance analysis must also be carried out on individual keywords but in this case, rather than conversions, we could use some metrics imported from Analytics (if our accounts are connected) to understand which keywords are working well and which less . Based on our site's averages (bounce rate, average session duration and page views) we can set parameters to stop those keywords that perform poorly. [message type=”info”]Pause Keywords -> Bounce Rate > x AND Average Duration< x AND Pages per Session < x -> Frequency = Daily[/message] [message type=”warning”] When a kW is paused, perform a more in-depth analysis by comparing the kW with search terms to optimize match and negative keywords and reactivate the keyword[/message] Rule KW words poor performance In addition to these 3 suggestions with automated rules you can easily manage some of the activities that you do manually today; the limit is your imagination.