Post by account_disabled on Mar 11, 2024 0:13:33 GMT -8
The B2B online market is evolving significantly and more and more large and small companies make their purchases through e-commerce pages. In Spain alone, 22.6% of companies buy through the Internet, a figure that already represents double the sales compared to ten years ago, according to the Study carried out by the National Observatory of Telecommunications and the Society of the Information. To the advantages of 24-hour sales and dropshipping services, we must add the large number of models, offers and promotions that fit the online format. The latest “online bargain” format that is attracting the attention of companies is flash sales. Also known as lightning purchases, they are already used by 26% of Internet users, according to data from the Study carried out by IAB Spain and Elogia, and are increasingly demanded by companies to make their purchases at a lower cost than usual. In fact, flash purchases increase B2B sales by 15 to 30% (Data from . And companies have to find ways to offer the best quality/price to their customers. On its ninth birthday, , a leading portal in the marketing of products for companies, has prepared a list with the main keys to optimize flash purchases: – Use social networks: On social networks like Twitter or Facebook you can use their search engine to find companies with flash sales services.
In their profile you will be able to see the type of products they offer and the current offers. – Subscribe to Newsletter: Once you have found your reference online sales companies, subscribe to their Newsletter or bulletin. This way you will know the promotions from their launch. – Download mobile applications: Many companies have mobile applications in which they promptly report Oman Telegram Number Data their flash sales campaigns. Seize it! – Review the important dates: there are dates on which promotions and flash sales are recurring. Christmas, Easter, the beginning of the holidays, back to school... When they arrive, do a proactive search. – Make a calendar: Take advantage of the alert system of the computer programs you use. It is very useful since if you do not take time to do a proactive search, they will help you not forget important dates. – Take advantage of big brands : one of the main advantages of the flash sale format is that you can offer your customers the best brands at the best prices. Although the delivery service is usually outsourced, as few companies resort to creating a logistics division within the company itself, its mistakes and failures will eventually take their toll on the e-commerce brand.
You have to be vigilant with the companies that are in charge of delivering the products and try to achieve the best quality and efficiency possible. Sometimes, delivery problems have no possible solution. For example, the wave of bad weather that is currently shaking part of the Peninsula is impacting how the purchases that online buyers are making these days will be distributed. In these situations it is best to be transparent and share with the user what is happening and the consequences it could have. Amazon Spain has warned consumers who have purchased these days of the problems, for example. Packaging below expectations But if the delivery service is out of the hands of the e-commerce firm, the packaging is not and it is, however, one of the points in which most e-commerce companies (even large ones) fail. The first and most fundamental thing is that the packaging is prepared to protect the product and to reach the consumer intact. There is nothing that makes a worse impression than a box that arrives dented or dirty or one that has parts of it peeled off or has been opened in areas. On the other hand, the packaging must not only be resistant to travel, it must also meet the expectations generated. There is no point in taking care of how the consumer perceives the brand on the website or in direct communications if you then send a cardboard box or any padded envelope.