Post by account_disabled on Apr 29, 2024 22:59:46 GMT -8
Someone should have taken two more minutes to read through their “writing” just one more time. Susan Boyle, a Scottish singer, amazed audiences around the world when she entered and almost won “Britain’s Got Talent” in 2009. However, when it came time to release her album, either she or her publicists didn’t quite think through their chosen hashtag, “#susanalbumparty.” This was definitely not a win in our book. (Luke Gardner) Blueprint Don’t Make Promises You Can’t Keep Marketing fails hooverIn 2004, Hoover, the famous maker of vacuum cleaners and Washington machines made a simple offer to their UK-based customers.
If they spent over GBP 100 on Hoover products, customers would get two return tickets to Europe and then Hospitals Email List the offer was later expanded to include tickets to the United States. As could be expected, Hoover couldn’t come up with the cash to pay for everything and a long story made short, they ended up in small claims court all over Britain. (Katie Allen) An Ounce of Prevention is Worth a Pound of Curemarketing fail vitamin waterIn 2013, the marketing team at Canada based Vitaminwater decided to put a mix of English and French words on their bottle caps to highlight that country’s bilingual population.
Unfortunately, "you retard" appeared on the cap of a bottle opened by a young woman with a half-sister who had cerebral palsy. Apparently, the words had only been reviewed from the point of view of French speakers. Seems like they may have needed to consult some English speakers too. Call it a hunch. Mind Your Own Business: Some Ideas Aren’t Worth the Mistakemarketing fail babyMost recently, Shutterfly, a provider of photo keepsakes sold online sent an email to new moms welcoming their new arrival and offering a discount on baby announcements. The problem here? The email was accidentally sent out to a wider distribution list than intended.
If they spent over GBP 100 on Hoover products, customers would get two return tickets to Europe and then Hospitals Email List the offer was later expanded to include tickets to the United States. As could be expected, Hoover couldn’t come up with the cash to pay for everything and a long story made short, they ended up in small claims court all over Britain. (Katie Allen) An Ounce of Prevention is Worth a Pound of Curemarketing fail vitamin waterIn 2013, the marketing team at Canada based Vitaminwater decided to put a mix of English and French words on their bottle caps to highlight that country’s bilingual population.
Unfortunately, "you retard" appeared on the cap of a bottle opened by a young woman with a half-sister who had cerebral palsy. Apparently, the words had only been reviewed from the point of view of French speakers. Seems like they may have needed to consult some English speakers too. Call it a hunch. Mind Your Own Business: Some Ideas Aren’t Worth the Mistakemarketing fail babyMost recently, Shutterfly, a provider of photo keepsakes sold online sent an email to new moms welcoming their new arrival and offering a discount on baby announcements. The problem here? The email was accidentally sent out to a wider distribution list than intended.